On Building a Referral-Based Business in a Marketing-Driven World
Maybe this is personal bias speaking, but I feel like every other day I hear about a new jewelry store opening, a new fine jewelry line launching, or a new named teamed-up collection debuting between a jeweler and a - bridal gown designer - eyeglass designer - handbag designer - (fill in the blank). We are truly in what I consider to be the most accessible time for fine jewelry design and manufacturing...
Why Sustainability and Shopping Small Go Hand-in-Hand
You’ve probably seen plenty of advertising already from business like Exxon and Walmart about how they “honor” Earth month and if you’re like us, you may feel a bit jaded about the whole deal. In so many ways, Earth Day can feel like another marketing opportunity to get you to buy more things, which kind of goes against the whole point of the holiday. Instead, we thought we would take a minute to talk about why choosing small is always the best way to honor sustainability…
Sustainable and Ethical Sourcing: What to Know Before You Buy
Sustainable and ethical sourcing are incredibly important considerations when deciding where and how to go about a major life purchase such as an engagement ring, but we’re the first to admit that the jewelry industry in general can be pretty inscrutable when it comes to understanding exactly how these terms apply…